Owning a cafe/ bakery has always been an "another lifetime I would do this.." response. I thought it would be fun to create the branding for this imaginary company. The deliverables for this project was to design a menu, the to-go cup, as well as coffee and tea packaging that are available for purchase.
I envision this cafe as a safe space, a place to grab cup of coffee on the way to work, sit and catch up with friends, finish a last minute project, or even relax with a good book. This cafe would have a wall dedicated to shelves that would house endless amount of books, and this is what inspired the logo - a girl sitting on an upside down tea cup reading a book. The cafe would be filled with various green plants and earthy tones, making it inviting and cozy.