Lay's has decided to create a line of Popcorn Snacks with interesting flavours. Due to a saturdated snack market, these packages must be design forward and the product will be more upscale, for a more adventurous consumer.
Modern and interesting flavours to appeal to new consumers.
Lay's brandmark must be on it, but it will be sub branded with one of the following names: HeyDay, Kaboom! or Poppt.
With this new line of popcorn, I created a more sophisticated and upscale packaging to complement the adventurous flavour profiles provided. The chosen colours are dark and muted to reinforce the idea of a high - end product.
This was another iteration/draft. This design is more fun, playful and targeted towards a younger demographic.