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TEQUILA

Patron is launching a new special edition tequila into the Canadian Marketplace. Due to the popularity of tequila like Espolon, and others - Patron wants to launch a new tequila aimed at a younger target audience.

To be consumed while hanging with friends, pre party, watching sports. It will be sold at bars, primarily served over ice or straight up, but can be used in mixers. Product taste is warm with an intense character.