UNIVERSAL STANDARD
ADVERTISING CAMPAIGN
In collaboration with: Hija Ghalib and Brianna Visconti
about.
Universal Standard offers style, quality, and respect women around the globe. This brand is inclusive of all shapes, sizes, and body types. They make clothes to fit a variety of sizes and offer free exchanges when your size changes (up or down). No judgement. Universal Standards embraces that your bodies change.
brand Promise.
INCLUSIVITY
Works towards a more inclusive fashion industry. To empower women and spark a fashion revolution.
UNIVERSAL SIZING
Collections available sizes 00-40. If the average size of a woman in America is 18, shouldn't that be considered the new medium?
FIT LIBERTY
If your size fluctuates (going up or down) Universal Standards understands that that is how bodies work and offers to replace your clothes for free.
Brand Relevance.
It is difficult for all of us in this world in which access to diversity in stores is limited. Universal Standard offers style, quality, and respect to women across the globe. Inclusive Fashion provided to all shapes, sizes and body types. Every piece is fit, refit, and fit again on every size- no formulas, just fit models. Clothes are made to fit a variety of sizes (look good on individuals not just a set model shape).
Selective Strategic objective.
Generate awareness.
Empower the industry to embrace inclusion.
Be the catalyst that spark the next fashion revolution.
Set the example.
Push sizing and fashion limits.